Built in honor of Texas Independence, the Centennial Museum and Gardens proudly stands as El Paso's oldest museum. The logo rebranding and celebration campaign delves into the captivating story of the Chihuahuan Desert region, celebrating its rich natural wonders and cultural heritage. Each emblem carries deep meaning: the Roadrunner represents the desert's vibrant flora, the Agave plant symbolizes its fauna, and the hand evokes its rich cultural legacy.

Client:
University of Texas at El Paso - Centennial Museum and Chihuahuan Desert Gardens

Contribution:
Concept, art direction.