Alina Castro

Welcome! I'm Alina Castro, a strategic concept-driven creative in Austin, TX

 
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Transforming Ideas
into Impact

My journey across B2B, B2C, tech, and advertising has given me a unique perspective on blending artistic vision with business strategy.

I'm a storyteller at heart, with a knack for transforming bold ideas into experiences.

Whether it's revitalizing a brand's identity or spearheading a groundbreaking campaign, let’s turn "what if?" into "wow.”

Testimonials

When I work with Alina, I’m impressed with her background research on the company – understanding the company’s mission, vision, and values, and balancing that with the company’s visual identity. Her recommendations on creative brand, theme, and tactics are well-thought-out and well reasoned. I appreciate the intentionality of her creative vision – and not just creative for creative’s sake.
— Sheila Dietsch, Sr. Solution Engineering Director - Service + Energy
 
Not only is Alina outrageously talented with visual and graphical layouts, and breathtakingly creative with strategic theming and innovation, she is also an absolute pleasure to talk to, collaborate with, and work alongside. Alina makes every interaction delightful with her thoughtful ideas, her insightful challenges, and her flexible style - never a pushover, but collaborative and adaptable throughout a project.

Alina’s designs are delightful, her discipline is delightful, and her demeanor is delightful, and she is absolutely delightful to work with.
— Alex Campbell, Strategic Messaging Coach
 
Alina is a quick thinker, showing incredible initiative and resourcefulness. For example, I once asked Alina about how to use a specific tool - she quickly thought “why do you want to use this tool” and upon understanding my objective, offered a simpler, alternate solution on the fly. Alina has great ideas, and she finds her own tools and resources to answer questions, solve a challenge, or create something new.
— Brianne DeWolf, Principal Field Innovation Strategist
 
I am impressed with how she consistently delivers top notch creative experiences with precision. In her role as ACD for our SMS for Industries Pod, Alina has been challenged with tight timelines, new processes and unique asks at each turn. When our request gets to Alina, she brings the magic that brings it all to life.
— Debi Shupe, Director Solution Engineering
 
Alina Castro is a creative sage. She harnesses her passion for creativity combined with personal and professional excellence. She hones in on a level of intellectuality of intent that elevates her work’s beauty and impact. Alina’s intentionality serves two masters, the work and its impact, and promoting a higher level of conversation and collaboration with everyone she works with. Alina’s curiosity drives her to harness why to drive the what and how of what she creates, fueling innovation in her work and others around her.
— Glen Sheehan, Creative Brand and Organizational Consultant
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Contact

 
 
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